Princess Mark
E-Zine Street

Volume 4, # 4   The Service Professionals Resource  January 17, 2008 • $2.95


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 Road Improvements  

Do you have Balance?
By Mark Matteson

In the spring of 1992, I met with a well known Speaker and Business Consultant in his plush downtown office. It had a sweeping view of Puget Sound. He was at the height of his fame and influence. His name was Lou Tice. He started a company called the Pacific Institute. I had attended one of his seminars (taught by someone one his young trainers, Bob Moawad) in 1973. As we sat down, he surprised me by asking two questions which took me aback.

1. How is your Spiritual Life?

2. Do You Have Balance?

15 years later, I am in a very similar kind of business, as a speaker and business consultant. I now understand the wisdom of those questions.

This time of year, it’s impossible to miss articles in virtually any magazine or newspaper (or blog) on “New Years Resolutions.” An article in the New York Times recently cited 38% of all people that make these empty promises to themselves quit on them by mid-February. You know the drill; this year I am going to: lose 30 pounds, organize my garage, (see my Special Report on organizing my office) or quit smoking.

Why do we not keep our promises? Why do we fail? Why do we revert back to old habits? Over the holidays, I asked myself these questions.

Here are some thoughts, as Rod Serling used to say, “Submitted for Your Approval.”

  • It’s a Wish, not a goal. It’s not written down.
     

  • No timeline. A goal without a deadline is like a fishing hook without bait. Good luck catching anything!
     

  • Our Self-Concept gets in the way. Like a thermostat setting at 70 degrees, it maintains our comfort zones. Self-Image is powerful regulator. We must change the setting through Repetition, Impression and Emotion until....until the change happens inside. Now we have a new belief, which regulates our future performance.
     

  • Lifestyle changes mean committing to changes in daily behavior and priorities. I always smile when I hear a middle age man explain why his broad mind and narrow waist trades places, “It’s my metabolism.” No, it’s your priorities. Having six pack abs simply isn’t as important to a 54 year man as it is a 20 year old young man. He has time and incentive; you have a mortgage and a family to support.
     

  • Ben Franklin once wrote, “The road to wealth is as simple as the road to market. Augment your means or diminish your wants, either will do. If we do them simultaneously, we arrive much sooner.” The same could be said for losing 30 pounds. Diet or exercise. BOTH are better.
     

  • Accountability. We make a promise to someone else, a work out partner, a trainer, a professional organizer, a consultant, a pastor. We all need someone to hold us to our promises. Find a mentor, a coach.
     

  • Lack of awareness. Read books on the subject. Ask five people who have done what you want to do and been where you want to go what books THEY have read on the subject. Read smart.
     

  • Ask WHAT you want to achieve and WHY?! Forget the HOW question entirely, at least at the beginning. (see the Special Report “Dashboard Decree”) The more reasons you have the greater your chances for success.

Over the holidays I wrote down goals in Six Different Areas of my Life.

1. Spiritual

2. Wellness

3. Family

4. Business

5. Long Term Wealth

6. Community

Once I identified WHAT I wanted and WHY, I wrote a brief paragraph on what that will look and feel like in the present tense. Then I listed the specific daily behaviors needed to achieve those goals. Then I typed them up, laminated them and inserted them into my planner. (That can work just as well in your I-Phone, Blackberry, Strawberry, Boysenberry, your fruit of choice).

My intention is to review them daily. By telling you, I am holding myself accountable. I am searching for mentors in each area. The books will follow. Will I achieve every goal? Perhaps. I have a much better chance of achieving than the fellow who simply made a New Years Resolution...I promise.

How is my Spiritual Life? Maybe that is the topic for next month. Make it a great year, unless you have other plans. I wonder if Lou is still around. Maybe I will Google him...I promise.

*************************************************************

Some Thoughts on the Value of SILENCE

A lot has been written on the value of silence in a selling situation and for good reason. There comes a point in any sales presentation when the other person should be talking and there is a time when no one should be talking. Silence keeps you from saying more than you need to, and makes the other person want to say more than he or she means to. Knowing when to remain silent can strongly influence the impression you make on others.

Silence is a void and people feel an overwhelming need to fill it. Resist the temptation and watch what happens.

He was a bright, hard working young man. He was out of money. The wolves were at his door, growling. He had just quit his good job at Western Union. The year? 1870. It was the beginning of a post war economic boon, when the 23 year old was trying to sell his first invention, a machine that did not exist. It counted votes. After his nervous presentation, he had planned to say “The cost is $4,000.” When he tried to speak the words didn’t come. He was speechless, terrified. The cat had his tongue. After a brief silence, the prospect said, “Okay, how much?” Again, no words came. After a longer silence, the prospect declared, “$40,000 dollars and not a penny more.” The young man nodded in agreement. Thomas Alva Edison was flush with cash.

All the wolves died that day. Ahh, “The Sounds of Silence.”


 One for the road

This months best books to consider

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox

Listening to the CD, it’s clear why this fellow sells so many books.
It’s solid Advanced Sales information with some excellent Marketing and Consulting Ideas thrown in for good measure.


Give 'em the Pickle!
by Robert Farrell & Bill Perkins

When I was a kid, Farrell’s Ice Cream Parlors were all the rage. This book is Mr. Farrell’s story and his philosophy and folksy wisdom which at first seems almost cliché, then it hit me. These are the fundamentals, the causes of success for any business that wants to raise the bar and have your customers say what Mr. Farrell says all the way through his delightful autobiography, “I’ll Be Back!”


Focus: Using Your Energy to Change The World
by Nancy Burson
This little gem, at 122 pages is the most important book I read in 2007.
I have re-read it three times and will continue to assimilate its content.
Questions she asks (that I answered in my journal with profound effects) include:

  • Am I ready to shift the negative images?

  • Can I let go of these images?

  • Who does this belong to?

  • When do I want to be happy?

  • What am I not seeing?

  • What do I need to do to move on?

  • What did I learn from this experience?

  • What am I here to learn for my whole life?

  • What is my bigger picture?

  Watch "The Road" Buddy!

Check out my movie list to make you Laugh, Cry and Think

Matteson Avenue has an archive of all the ezines of past.

Launch new goals this year

Laugh more this year.

Learn more this year by reading a book a month on the Reading List

Leave a legacy this year - Freedom From Fear Forever has a great message!

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