I hope you enjoyed your Independence
Day. Question? Does Mexico have a 4th of July? Certainly, it comes right
after the 3rd of July.
Are you the curious type?
Check out my next teleconference on July 11th!
Road Improvements
“Where Have All The
Real Hats Gone?”
By Mark Matteson
In 1959 when I was two years old, almost every man wore a
dress hat of some sort. Not a baseball cap but a real hat. A
hat with a brim. A hat with style. A hat with a feather. A
real hat. Then something happened. A Catholic Democrat from
Massachusetts with a thick crop of hair got elected by a
very thin margin. He NEVER wore a hat. Within a year the hat
industry went away. The bottom fell out. It has never fully
recovered. (A new conspiracy theory perhaps,
hat guys on the
grassy knoll?)
I was in Houston speaking to several hundred people that
belong to a wonderful association (thanks Nancy!) recently.
After my talk I left the hotel to find a Starbucks. What I
was really looking for was a hat store; A real hat store. I
had a
Kangol in mind (think actor Samuel L. Jackson). As I
pulled into the parking lot, for my little taste of Seattle,
there it was…“The Hat Store”
I walked in and two tall Texans greeted me with a “Howdy.”
They were decked out in true Texas Sartorial Splendor: Ten
Gallon Hats, Oversized Shiny Belt buckles. This was a classy
hat store. As I looked around, my body language gave me
away. Not a Kangol in site. “Have you ever been in our store
before?” “No,” I replied with a sad look on my face.
Noticing my countenance, they said, “Were you looking for
something specific?” Looking like
Sad Sack I replied,
“Actually, I am looking for a Kangol and I don’t think you
carry them do you?” Not missing a beat, with a broad Texas
grin, they proceeded to give me instructions on how to get
to the best store for that product. They were so nice. They
had such great attitudes. They really cared.
Feeling like I owed them something for their kindness I
said, “You know, I don’t even know what size hat I need?”
They proceeded to help me clarify. It turned out I was a 7 &
7/8 (let’s just call it an 8!) They let me try on a few hats
to make certain. Then one of them came back with a beautiful
hat. “This is probably an exact fit” he put IT on. It was a
Borsalino. “It matches your shirt. Now THAT looks nice!” he
said with enthusiasm. I caught a glimpse of myself in the
mirror. He was right. Styling. “The great thing about this
hat is…” and he proceeded to close the sale. He grabbed a
4
x 6 card and proceeded to type on an old IBM Selectric. “The
correct spelling of your first and last name?” Without
thinking I replied, “M-A-R-K M-A-T-T-E-S-O-N”
Then he told me how this hat has a little cord that
you hook to your lapel in case the wind blows your hat off
your head. I was hooked (literally). “We always stamp
initials on the inside in Gold. Is MM okay?”
“Last question,” he said with that Texas grin, “Will that be
check, cash or charge?” Again without hesitation I handed
them my credit card. Sales happen when Trust, Relationship,
Competence and Timing come together. I never even asked how
much!
I have since found my Kangol at a wonderful old hat store on
3rd & Union in Seattle. I am doing my best to undo what
Jackie O’s husband did to the hat industry. I am moving on
from my baseball hat collection. I recently picked up a nice
“Pork Pie” hat, black. People think I am a Jazz Musician.
(No that’s my brother).
What are you doing to improve your ability to build Trust,
develop Relationships, improve your Competence and
understand Timing. Your sales will improve if you do. That’s
what
JFK would have wanted…
"Ask not what your country can do for you -- ask what you
can do for your country."
John F. Kennedy, President, Author, Speaker
So that's where that came from!
"Long in the tooth" came about because horses teeth will begin to
project farther forward as they age. So "long in the tooth" means you're
looking older.
One for the road
This months One for the Road is "Billionaire - Secrets to Success" by
Bill Bartmann. "Follow Bill Bartmann's advice and become a success in
life, not because he gives you the necessary tools, but because he shows you
how to use the ones you already have. First Rate!" - Sam Donaldson, ABC
Correspondent.
You'll find it here:
click here
Watch "The Road" Buddy!
The
Site Map page
will
help you find resources.
The
new goals this year
will keep you moving forward.
The
Girl Scout Cookie Story
asks the right questions.
The laughs are here.
The reading lists are
here
The
FFFF
is here
The Boulevard
PLANNING ON KEEPING YOUR NEW YEAR'S RESOLUTIONS? According to Purdue
University, and most experts, it’s not only important to have written
goals, but you must have a plan to reach your goals.
Goals 2006 is the complete program to help you "create a life on
purpose." Will 2006 be just another ho-hum year that started with good
intentions? Or will it be YOUR Year! Your year to lose that weight
you're tired of carrying...start that business you've been talking
about...get out of debt for good. Are you tired of being stuck in the
same gear?
Go see why one program graduate, Lucy O. said, "Breaking through, or at
least finally recognizing, what my barrier is with writing goals, is a
MAJOR accomplishment - one I've been trying to find for over 15 years!
And I finally got it - I GOT IT!"
Click
Here
The
Wire's Conduit
This months Wire tips are some of my
favorite web sites:
www.woot.com (Warning - the last
person I told about this won't speak to me anymore)
www.planetchristmas.com - I
know it's only July but if you have my problem you need all time in the
world.
www.makezine.com - My son and I
are usually "Making" something new out of something else.
Questions? email Kevin at
kevin@mattesonavenue.com Have a web site? Need a web site? Need an
update? Need an E-zine? Ask about our package plans. Ask about my fr*ee
analysis for your site.
End Construction
Thank You again for your valuable time. We
appreciate you!
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