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Customer Service

“The Nordstrom Way” by Pat McCarthy.

Maybe my favorite company to watch read about and visit.  Shortly after the book was released, I took Pat to breakfast.  I asked him why he sold twice as much inventory than the next best sales person ($1,8000,000 a year in Men’s Suits).  He said with humility, “I think it’s because I am other-centered.”  Find out what that means, read his book.  Find out why Nordstrom is the #1 Customer Service Company in Retail.

 

"Raving Fans” by Ken Blanchard

Ken is a mentor and one of the most humble and kindest people you will ever meet.  As Chief Spiritual Officer of the Blanchard Companies, he teaches and lives the “Servant Leadership” creed.  He will teach you exactly what the title implies, “Raving Fans”, not just happy customers.

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"Nuts” by K. Freiberg

Two consultants with an inside perspective on SW Airlines tell us why this company not only wins one award after another year after year, it explains in detail and proves why it’s good business to delight the customer, hire employees with great attitudes, train & educate like crazy.

 

"Moments of Truth” by Jan Carlzon

Find out how he turned SAS Airlines from a money loser to one of the most profitable airlines in the world in 18 months.  I will offer one secret:

“Drive decision making down to the frontline.  Empower your employees to solve problems when they happen, take risks, and serve the customer.

 

“Pour Your Heart Into It” by Howard Schultz

This book works on a number of levels.  It’s a compelling Rag to Riches Story; it’s an account of one man’s vision of something unique and a relentless pursuit of quality in all things and making employees feel valued and important.

 

“The Spirit to Serve”  J. W. Marriot

This jewel of a business book explains Marriot’s philosophy in detail.

Chapter Five deals with Active Listening, one my favorite topics to teach and the most underutilized skill in poor service companies.

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“Sacred Cows Make the Best Burgers”  by Robert Kriegel - On Customer Service, he writes:

Whether we admit it or not, we’re all in the service business and most of us have two sets of customers:  the consumer and the people within our own organization whom we need to sell or satisfy.  The way we treat those inside customers influences the way they treat the end user.  There are countless ideas and theories about good service.  Consultants make it sound like rocket science, but it’s really very simple:  Service is about relationships.  It’s about connecting with human beings - understanding their concerns, challenges, interests, and needs - and offering something of value to assist them.  We were created to be perfect at this, blessed with the right equipment in the right proportions:  two eyes, two ears, and one mouth.
But when you’re in a hurry, it’s as if you have nine mouths and no eyes or ears.  There’s no time to listen and respond.  There’s no opportunity to clarify, restate, and summarize.  Good communication takes time.  Building trust takes time.  Standing in someone else’s shoes takes time.